Notes
Short pieces on how I work.

4 min
What I ask in the first call
Five questions that save us both a month.

3 min
Mood boards are for deciding
A board should end an argument, not start one.

5 min
Colours that survive the printer
Why I choose colours on paper first.

3 min
A type specimen for every identity
One printed page that keeps a brand consistent.

2 min
Working from a window seat
On north light and small studios.

4 min
Why I cut paper before I open Figma
Scissors are faster than layers.