The brief

Ebb roasts small batches in a railway arch and sells to twenty cafés. They wanted an identity that felt calm, local and a little bit tidal.

What I made

A three-wave mark that works at 12 px on a label and at a metre on a hanging sign, a warm two-colour palette, and a bag system where only the origin sticker changes.

What happened

Wholesale enquiries tripled in six months, and the sign now turns up in strangers’ photos most weekends.