Identity & print
2024
Year
2024
Team
Solo
Role
Brand identity · Print
Result
Quote-to-booking rate up from 1 in 4 to 1 in 2
A garden designer wanted proposals that win the job.
The brief
Furrow’s quotes went out as plain emails. Half the clients never replied.
What I made
An identity, a letterhead and a short brochure that walks a client from first visit to planting day.
What happened
The quote-to-booking rate went from one in four to one in two.
Clients now say yes before I’ve finished the walk round.
Rory, founder of Furrow
